Eve has been listed Baidu "raid" C2C (personal e-commerce) market, Alibaba also intended to use the "cross fire" in the online marketing market leader in the Baidu to be hit back. Yesterday, Alibaba Group, announced its sixth subsidiary - online advertising trading platform established Ali Mama, which means its "Hui Ge," into a web-based online marketing advertising market.
Targeting small and medium site
"Ali Mama tens of millions of Chinese small and medium enterprises and small and medium website provides a very realistic business model and revenue model!" Alibaba Group, said spokesman Kim Hang built. In accordance with Alibaba's planning and vision, Ali Mama is a small site for an open and transparent ad exchange market and the service platform, SMEs can face the advertising media, selection of content and choose the time, while understanding of time effects based on results and feedback to adjust the advertising program. Small sites can skip the middlemen, directly facing the end of the advertisers and generate revenue.
Jin Jian Hang quoted Alibaba Group Chairman of the Board Ma as saying that Ali Mama's mission is to grow up to make a valuable site for honest webmasters to get rich. Jian Hang Jin also revealed that a subsidiary of Alibaba Group, will be unified in many advertising platform put up Ali Mama procurement.
Competition implies Baidu
Speaking of Ali of attention the relationship between mother and Baidu, Kim said the construction of Hangzhou, the search engine is like a dictionary, users now see from the dictionary all the first few lines of advertising, lost the key search results just sex, "the online advertising medium and small Web search engine should be better than operating service model, which is founded by Ali Mama ad trading platform model." 杩欑暘 statement no doubt that Alibaba launched the "Mother Ali" directly after the competition goals PPC search mode by means of "big sale" of Baidu.
August 10 this year, online advertising platform, Ali mother has put into trial operation. According to data released by Alibaba, now Ali, a collection of more than 150,000 mothers small Web sites and more than 135,000 personal blog site, more than 380,000 advertising, more than one million registered members, covering small and medium site's total traffic more than 1 billion page hits volume / day, "Ali mother every day now nearly 4,000 new small and medium sites, 1 and 2 thousand million individual blog advertising."
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